Term: Behavioral Data

Behavioral data captures the actions and patterns of users, often to provide insights into preferences, habits, and decision-making processes.

This data type offers businesses valuable insights for optimization, personalization, and strategic decision-making. However, its collection and use can raise serious data privacy concerns, requiring businesses to adopt both ethical and legal data handling practices.

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What does it mean for your business?

Behavioral data is mostly collected via cookies. Before collecting behavioral data, businesses should seek consent from users (via cookie banners or other means) and provide clear avenues for them to opt out.

It’s crucial to inform users about the nature of the data being collected, its purpose, and how it will be used. Regularly update and make your privacy policies clear and easily accessible.

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