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Term: Accuracy

Accuracy is a principle in data protection which means ensuring personal data is kept correct and up-to-date.

What is Accuracy?

Accuracy refers to the principle that personal data must be correct, valid, and updated. It requires that any personal data processed or held by an organization should not be misleading, incorrect, or outdated. The need for accuracy is not just about recording information correctly; it’s about updating it as necessary, ensuring that data that is inaccurate is erased or rectified without delay.

What does Accuracy mean for Businesses?

For businesses, maintaining accuracy is both a regulatory obligation and a matter of trustworthiness. Complying with accuracy standards can help:

  • Avoid Legal Penalties: Inaccurate data can lead to breaches of data protection regulations, potentially resulting in hefty fines and legal actions.
  • Build Customer Trust: Ensuring data accuracy can enhance an organization’s reputation. Customers entrust businesses with their personal information and expect it to be handled responsibly.

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