The ultimate third-party compliance tool for Ad-Tech platforms
Running an ad-tech platform means juggling thousands of data sharing relationships. Publishers, advertisers, analytics providers – each one adds another layer to your compliance puzzle. Let's make sure your vendor management is as targeted as your ads.
Main Challenges
Ad-Tech and marketing platforms handle some of the most sensitive personal data out there. From behavioral details to purchase history, you're swimming in data that regulators love to scrutinize.
Here's what keeps your team up at night:
The Publisher-Partner Maze
Your platform thrives on connections – hundreds of publishers, dozens of ad networks, and countless integration partners. Each relationship means: New data sharing agreements to manage, complex data flow mapping requirements, publisher compliance status tracking and compliance assessments.
The Data Flow Complexity
Every ad impression triggers a chain of data sharing:
User data flowing to publishers ->
Campaign data shared with advertisers ->
Analytics data sent to measurement partners ->
Audience data synced with DMPs.
Your team spends hours mapping these flows manually.
The Regulatory Balancing Act
You're not just dealing with GDPR – you're balancing: Privacy regulations across markets, IAB Transparency & Consent Framework, Publisher-specific compliance requirements, Advertiser security standards. And each partner needs proof that you're handling their data properly.
How hoggo helps
Ad-Tech companies?
Compliance Without Chaos
- Automated partner docs management
- Clear audit trails for all data sharing
- Instant partner compliance status with a detailed Trust Profile
Data Flows Control
- Visual mapping of all data sharing relationships
- Automated vendor risk assessments
- Clear documentation of data sharing purposes
Smart Partner Management
- Automated publisher compliance monitoring
- Instant data flow mapping
- AI-powered risk assessment for new partners
- Automated partner filter based on data access
Cross-team collaboration
Compliance isn't just for security teams anymore. hoggo brings your legal, privacy, security, and operations teams together in one intuitive platform.
The Result
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Time& Money Saved
- Save €817,000 on avg. annually for medium-sized companies (150 vendors)
- Save €2.7M on avg. annually for larger companies (500+ vendors)
- Cut vendor and partner assessment time from 2 hours to 24 minutes
👁️
Vendor Overview
- Complete visibility into which partner relationships
- Automated alerts when partners change their data processing activities
- Real-time monitoring of partner compliance with data protection requirements
- Automated data flow documentation for compliance evidence
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Growth Accelerated
- New vendor onboarding in days, not weeks
- Quick expansion into new markets
- Confident handling of regional regulations
- Focus on innovation, not documentation