What is Implied Consent?

Implied consent is not explicitly given but is reasonably inferred from an individual's actions, circumstances, or behaviors in a specific context. When evaluating implied consent, organizations must carefully assess whether a reasonable person would understand their actions constitute agreement to data processing.

Understanding Implied Consent in Practice

Implied consent manifests in various data processing scenarios. For example, when users provide their email for online purchases, this implies consent to receive order-related communications. However, implied consent cannot be assumed for marketing emails or data sharing with third parties, where explicit consent is typically required.

Legal and Compliance Requirements For Implied Consent

Organizations relying on implied consent must document their rationale and maintain clear records. Implied consent must be:

• Clearly inferrable from the context
• Limited to necessary processing activities
• Easy to withdraw or modify
• Regularly reviewed and validated
• Supported by transparent privacy notices

While implied consent offers operational flexibility, it should be used judiciously within a comprehensive consent management framework that prioritizes data subject rights and regulatory compliance.