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Explicit consent is a clear, informed, and voluntary action that signifies agreement to the traitement of données personnelles, typically between businesses and their users.
In Article 4, the GDPR defines consent (and not explicit consent) as:
“‘consent’ of the personne concernée means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her”
Explicit and implicit consent represent two distinct approaches to obtaining permission for personal data processing. Implicit consent, in contrast to its explicit counterpart, is inferred and not explicitly expressed. This means that it isn’t acquired through a definite affirmative action like clicking a button or signing a document. Instead, implicit consent is assumed when, for instance, a customer makes a purchase or does not change a pre-ticked box.