Term: Email marketing consent
What is email marketing consent?
Email marketing consent is the permission given by individuals to receive marketing emails from a company or organization. It’s a crucial aspect of email marketing that ensures compliance with data protection regulations and respects the privacy preferences of potential recipients.
Key elements of email marketing consent
- Consent ensures compliance with data protection laws like GDPR, CASL (Canadian Anti-Spam Legislation), and other local regulations.
- There are different types of email marketing consent and the requirement differ between jurisdictions. Read here about the different types.
- Obtaining consent for email marketing demonstrates respect for individuals’ privacy and preferences, which can help build trust and enhance a company’s reputation.
- Subscribers have the right to withdraw their consent at any time, and companies must respect this decision.
- Businesses should keep track of email marketing consents, especially when dealing with multiple campaigns and jurisdictions.