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Term: Email marketing consent

What is email marketing consent?

Email marketing consent is the permission given by individuals to receive marketing emails from a company or organization. It’s a crucial aspect of email marketing that ensures compliance with data protection regulations and respects the privacy preferences of potential recipients.

Key elements of email marketing consent

  1. Consent ensures compliance with data protection laws like GDPR, CASL (Canadian Anti-Spam Legislation), and other local regulations. 
  2. There are different types of email marketing consent and the requirement differ between jurisdictions. Read here about the different types. 
  3. Obtaining consent for email marketing demonstrates respect for individuals’ privacy and preferences, which can help build trust and enhance a company’s reputation.
  4. Subscribers have the right to withdraw their consent at any time, and companies must respect this decision.
  5. Businesses should keep track of email marketing consents, especially when dealing with multiple campaigns and jurisdictions.
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