Skip links

Term: Soft Opt-in

Soft opt-in allows you to send marketing materials to existing customers, but not prospective clients or new contacts.

What does soft opt-in mean?

Soft opt-in allows a business to send electronic messages to existing customers or individuals who have provided their contact details during the sale of a product or service without requiring additional consent. The exact conditions for soft opt-in changes between countries. Make sure to use hoggo’s Risk Radar when planning your campaigns to check country-specific requirements.

hoggo third party privacy risk assessments
« Back to Glossary Index