Term: Soft Opt-in
Soft opt-in allows you to send marketing materials to existing customers, but not prospective clients or new contacts.
What does soft opt-in mean?
Soft opt-in allows a business to send electronic messages to existing customers or individuals who have provided their contact details during the sale of a product or service without requiring additional consent. The exact conditions for soft opt-in changes between countries. Make sure to use hoggo’s Risk Radar when planning your campaigns to check country-specific requirements.
