TL;DR: Privacy-first marketing is a marketing approach that prioritizes user privacy by collecting only necessary data, being transparent and upfront with consumers, obtaining explicit consent, using privacy-preserving technologies, partnering with privacy-focused vendors, prioritizing first-party and zero-party data over third-party data, and making privacy a key brand value.
The Connecticut Data Privacy Act (CTDPA), effective from July 1, 2023, aligns Connecticut with other U.S. states that have introduced their own data privacy laws due to the absence of a federal standard.
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